The Best Link Building Strategies To Employ

Link building is feared by people because it’s confusing at the best of times and you are often left perplexed.

The one thing you have to do is build a strategy to your approach. Yes, it is going to be confusing if you are putting things up and hoping they stick. It is never going to work that way, and you have to plan how you are going to approach the link building aspect of your site.

When you start to do this, the results will come, and the links will help your SEO campaign.

1) Use Guest Posts

The first thing you should be doing as a site owner is looking at others in your niche. You want to call out to them and see if they are ready to take content from you. This is going to be done with an exchange for a link on their site. You will be able to tap into their site’s power by doing this.

Why would they be ready to do this?

You are giving them free content, and that is important to site owners who want to spread their wings a bit and get things moving along on their site.

2) Don’t Ignore Blog Comments

You are often going to be told blog comments are not a good thing and that is the wrong attitude to have as a site owner. You have to be diligent, and this is going to be a useful part of your backlink profile too. You are going to need to take time with these blog comments and not spam them.

Even when you are leaving comments, you want to leave good ones that are useful.

Don’t spam and think you are going to be okay. You have to build quality and people are going to read what you are putting in these comments.

3) Build A Range Of Links

You have to learn to diversify with your approach as it is the only way you are going to rank. Too many people think they should only be going with one type of link and that is not true. You have to mix it up as much as you can as that is going to help you gain traction.

If you are not building a range of links, you are not setting yourself up for success, and that is a negative.

Take your time and diversify as much as you can because it will help a lot.

4) Authority Sites Hold Great Weight

Authority sites in related niches are an excellent idea because they are already ranking on Google or Bing. You are just going to tap in and see if you can get links on their site. There are a number of ways of doing this, and you have to exploit them.

It doesn’t have to be a guest post.

It can even be a simple link on their blog roll in exchange for a link on your site. Site owners are ready to do this with you. All you have to do is ask to see what their reaction is.

5) Learn To Use Social Media

You have to put up links to your social media accounts because they are going to prop you up and keep your business going. Don’t ignore this when you are building a site’s SEO campaign.

Some too many people ignore this, and that is not going to help your link building. You want to spread your links through social media as people are going to become inclined to put it on their site or on their social media accounts too.

This is when you are going to go viral, and that is powerful. Going viral is perfect for business and link building which is the ideal combination.

6) Never Spam

This shouldn’t have to be said, but it is going to be mentioned here. You shouldn’t be spamming. Those links are not going to suffice and will get penalized. You have to build with time, and that is going to work out for you in the end. This patience you can show is going to come out in the long-term and help you out big time.

Your link building strategies are going to require a certain amount of patience as you see what is out there. It will take time, and you are going to see some downs along the way, but these strategies will push you over the top in the end as long as you are dedicated. Dont forget to take care of meta tags and description as well.

Learn to stay committed and keep chugging along with the links you are building. It will get to the point where you can rank well, and it is only going to get better from that stage. It will become simpler.

Tips To Write Effective Meta Tags

Meta tags play a very important role in search engine optimization. There is a lot of misinformation online regarding the effect of meta tags in the search engine results. In 2007, Google clarified for the first time that it does not take into account Meta tags for calculating the ranking of web pages. In 2009, it was further explained that Meta tags are not taken into account as a ranking factor.

However, it is important to mention here that while these tags are not necessary directly for rankings but these do affect the click through rate, and therefore, it is important for you to ensure the Meta tags are written correctly so that search engines interpret the data correctly and give your website high rankings in the search engine result pages.

While there are many different types of Meta tags, three types of Meta tags are of particular importance regarding search engine optimization. One of the most important Meta tags is the title tag. It is not only important for SEO purposes and link building but also for click through rates. Search engines also give importance to the title tag do as this text is shown in the results.

It is important to limit the title tag to around ten words, and less than 100 characters should be used for this tag. It is also important that the title tag is clear and descriptive. Ideally, it should succinctly describe the content of the web page in the search results. You should include the targeted key phrases or keywords in the title tag to generate higher click through rate.

It is important to keep in mind that merely mentioning the keyword in random order in the title tag is not enough. Therefore, ensure that the title tag is descriptive enough to tell the users as well as search engines the purpose of your website. As mentioned in the beginning, the importance of this tag has diminished in terms of SEO but it does affect the click through rate which in turn affects the search engine results.

In case the Meta description is not mentioned, a search engine such as Google pick up any snippet of text from the web page to describe the search results. Therefore, it is important to have a concise meta description describing the content of that page in less than 155 characters. Do not forget to include the most important keywords in the description. Meta description is the best place to use action words to generate interest and grab the attention of the user.

Another important Meta tag is the keyword meta tag as it allows you to mention important keywords regarding a particular web page. There was a time when Webmasters used to have stuff this meta tag with hundreds of keywords to achieve high rankings, but these days, it is seen as a sign of spam. Therefore, you should limit this meta tag to 5 to 10 keywords only.

Due to the misinformation regarding meta tags, a lot of Webmasters make some common mistake while implementing meta tags for their websites. Here is a list of some of the common mistakes you should avoid while writing the meta tags.

First and foremost, it is important for you to make sure that the meta tags are correctly read by the search engines. Therefore, the meta tags should always be placed in the head section of web page. There are a number of tools available online that can help you check the Meta tags. Also, ensure there is no keyword stuffing as it does not affect search engine rankings but if you keyword stuff meta tags, it may be seen as a sign of spam by the search engines.

One of the most common misconceptions when it comes to keyword inclusion in a web page is that keyword stuffing is good for search engine optimization. However, keyword stuffing is seen as a sign of spam and therefore, you should avoid it as much as possible. Try to make descriptive and useful meta description for every page in order to generate user interest.

One of the biggest mistakes made by many Webmasters is that they tend to use same meta tags for all the pages of a website. However, this does more harm than good. Therefore, it is recommended to use unique meta tags for each web page of your website. You can write a simple script to generate unique meta tags for each web page of your website. In case you use WordPress, there are plugins to generate unique meta tags for each post or page.

You should never use irrelevant meta tags to deceive the search engines or the visitors. It will not only affect your click through rate, but it will also be in bad taste when it comes to user experience. Keep in mind that user experience plays an increasingly important role in rankings and therefore, you should do your best to improve the user experience.

Overall, it is important for you to use the right meta tags in the right quantity to generate interest and get high click through rate. These tags may not directly affect the rankings, but these do affect search rankings indirectly in the form of high click through rate.


Most of you have read many statistics about the catastrophic plummeting number of monarchs seen in Mexico, their migration site and all across Texas, the Midwest (including Illinois) and Canada. Each of us, although we are only One can do something to help reverse monarch numbers and assure that there will be monarchs in our future. And that is… Plant Milkweed! – the only plant that monarchs will lay their eggs on. Every member of Garden Clubs of Illinois and every GCI club can take part in helping to bring back monarchs, one milkweed plant at a time, one re-seeded back road at a time with no expense or modest expense to individual or club.

Milkweed For Monarchs is being developed as a multifaceted project involving planting native swamp milkweed, (Asclepias incarnata), butterfly weed (Asclepias tuberosa), and commonmilkweed (Asclepias Syriaca) where appropriate throughout the state.

1. GCI will partner with the Illinois Department of Transportation and the Department of Natural Resources to get flower seed including milkweed into any roadside restoration projects or construction being done around the state such as infields, ramps and interchanges. Operation Wildflower Chairman Barbara Bischoff Kleeman is already in discussion with Steven Gobelman, Roadside Operations Manager at the Schaumburg office of IDOT.

2. We are partnering with Wade Johnson’s 501c3 charity, Save Our Monarchs Foundation from Minnesota , which is dedicated to giving away 350,000 swamp milkweed seed packets by 2015. Think of ways to pass out seed— you as an individual or your club: Fund raisers, Earth Day events, Arbor Day, special programs. Other organizations: Women’s clubs, church groups, Girl and Boy Scouts, 4-H—all waiting to distribute and plant milkweed seed around our beautiful state. For seed packets immediately, contact Imagine GCI and Illinois being the “poster child” for other states to emulate in helping to save monarchs. All Illinois garden clubs will collect milkweed— swamp milkweed, butterfly weed, and common milkweed. These seeds can still be found in winter in pods, not just in fall.

1. Garden club members will find byways in their communities and disperse seed along Osage orange hedgerows or wild areas where there will be no complaints —not near farmer’s fields.

2. Garden club members will collect and clean the three kinds of milkweed seed. Any seed they don’t need for their individual club dispersal project they will send to me or the GCI office, keeping the varieties separate and labeled. This seed may go to IDOT projects or may go back into the GCI Milkweed For Monarchs seed dispersal project. (See No. 3)

3. Club members who do not have access to wild seed or garden grown milkweed seeds but want to help plant milkweeds on byways or in their individual gardens may contact me by sending a Stamped Self Addressed Envelope with a dollar bill in it. I will send them a modest package of the seed of their choice with instructions. Call me if you need advice.

Kay MacNeil – Milkweed for Monarchs Chairman Phone: 815-469-1294
689 Golf Club Lane, Frankfort, Il 60423 Email:

Save Our Monarchs Foundation, POB 390135, Minneapolis, MN 55439

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